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INK'D — Experiential Marketing

Turn Attention
Into Interaction.

INK'D gives brands a new way to connect with audiences through interactive experiences embedded within The Ink Bar's live event footprint.

What Is INK'D?

More Than An Ad.
An Interaction.

INK'D is the interactive layer of The Ink Bar. While guests are already engaging with our live temporary tattoo experience, INK'D creates additional opportunities for brands to become part of that moment.

Instead of audiences simply seeing an advertisement, they can play, win, interact, capture content and engage directly with participating brands.

01

Play INK'D

An interactive iPad-based experience designed for guests to play during live events — another touchpoint between the audience, the activation and participating brands.

02

INK'D Rewards

Guests play for the opportunity to unlock real rewards, offers and experiences provided by participating brands.

03

Ink Cam

A branded photo experience where guests capture their Ink Bar moment and access their content digitally — another opportunity for campaign integration and social engagement.

Inside INK'D

The Experience,
In Their Hands.

INK'D lives on iPads and phones at our events — guests play, spin, capture and unlock rewards through a single interactive interface, all branded around your campaign.

INK'D experiential platform overview
INK'D launch dashboard

The Launch Dashboard

Get INK'D challenge prompt

Get INK'D

Play INK'D card game

Play INK'D — Card Game

INK'D Rewards

Make Your Brand
The Reward.

INK'D Rewards allows businesses and brands to place offers, vouchers, products and experiences directly into the INK'D ecosystem.

Guests play at participating events and unlock real-world rewards — tailored around the brand, campaign, venue and audience.

INK'D Rewards home

INK'D Rewards

Spin to unlock reward wheel

Spin To Unlock

Reward unlocked screen

Reward Unlocked

Reward Types We Can Build

20% OffDiscount
2 For 1Offer
Free ItemGiveaway
$25 VoucherVoucher
Exclusive Event OfferExperience

For Brands & Agencies

Put Your Brand
Inside The Experience.

INK'D can work with brands directly or alongside creative, media, experiential and advertising agencies. Here's how you can partner with us.

INK'D Rewards Partner

Place a brand offer, voucher or reward within the INK'D Rewards experience.

Featured Brand

Gain greater visibility across selected INK'D digital and live-event touchpoints.

Event Partner

Integrate a brand or campaign into a specific event activation.

INK'D Takeover

Create a larger branded experience incorporating Play INK'D, INK'D Rewards, Ink Cam and selected physical activation touchpoints.

Have A Campaign Brief?

Let's Build An Activation
Around It.

Why INK'D?

The Value To Advertisers.

Live Audience Interaction

Experiential Brand Engagement

Reward-Driven Participation

Brand-To-Consumer Connection

Event-Based Exposure

Social & Content Opportunities

Measurable Digital Interactions

Access To Nightlife, Festivals & Lifestyle Audiences

The Ink Bar typically engages a predominantly 18–35 audience. Audience composition may vary by event, venue and market — we don't imply guaranteed demographics.

Campaign Results

From Interaction
To Insight.

Depending on the activation, INK'D can report a range of metrics. This section is built to showcase real campaign statistics and case studies as they become available.

INK'D Plays

Available on request

Brand Interactions

Available on request

Rewards Won

Available on request

Rewards Claimed

Available on request

QR Scans

Available on request

Ink Cam Interactions

Available on request

Content Captures

Available on request

Event Participation

Available on request

Talk To Us

Let's Build
Something Together.

Tell us about your brand or campaign and one of our team will get back to you within 24 hours.

All The Ink. None Of The Lifetime Commitment. ◆All The Ink. None Of The Lifetime Commitment. ◆All The Ink. None Of The Lifetime Commitment. ◆All The Ink. None Of The Lifetime Commitment. ◆All The Ink. None Of The Lifetime Commitment. ◆All The Ink. None Of The Lifetime Commitment. ◆All The Ink. None Of The Lifetime Commitment. ◆All The Ink. None Of The Lifetime Commitment. ◆

Let's Talk

Ready To Make
Your Event Unforgettable?

The Ink Bar
Sydney·London Coming Soon

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